Janice feels that she makes many of her decisions based on the fact that she is an introvert. Introversion seems to affect her taste in clothes, outside activities, and even her independence. Janice is making consumption decisions based on trait theory.

Question

Quizplus · Accepted Answer

Trait theory suggests that individual personality traits, such as introversion, influence behavior and decision-making, including consumption choices.

Janice Feels That She Makes Many of Her Decisions Based