George Billings proposed a set of promotions to help customers identify with his company's new product. His promotion would turn the product into a superhero who is brave and strong, but who is also shy and quiet. George's co- worker Alice maintains that customers will never be able to assign all these personality characteristics to the product. George and Alice's supervisor bets that George is correct. Given the discussion in the text, this would be a wise choice.

Question

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The text states that "customers will be able to assign all these personality characteristics to the product."

George Billings Proposed a Set of Promotions to Help Customers