Mark is a brand manager for a company that makes beauty supplies. He wants to change one of his brands' slogan for the fourth time in the last two years. A result of this action is that consumers will infer the brand's personality as being cheap and uncultured.

Question

Quizplus · Accepted Answer

Changing a brand's slogan frequently can lead to consumer confusion and a perception of inconsistency, but it does not inherently lead to perceptions of the brand being cheap and uncultured.

Mark Is a Brand Manager for a Company That Makes