The study of demographics allows us to describe who buys, but psychographics allows us to understand why they do.

Question

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Demographics provide statistical data about the characteristics of a population (e.g., age, gender, income level), which helps in identifying who the buyers are. Psychographics, on the other hand, delve into the psychological aspects of consumers, such as their values, attitudes, interests, and lifestyles, offering insights into why they make certain purchasing decisions.

The Study of Demographics Allows Us to Describe Who Buys