Placing coolers of Powerade drinks and energy bars in high traffic areas of fitness centres indicates that marketers are most likely trying to ensure that appropriate are active.
A) role identities
B) competitive products
C) profit centres
D) differentiated products
E) paired stimuli

Question

Quizplus · Accepted Answer

Marketers are targeting role identities by placing products in locations where individuals are likely to be in a fitness mindset, thus aligning the products with the consumers' active lifestyle roles.

Placing Coolers of Powerade Drinks and Energy Bars in High