U.S. Steel runs an ad showing a female ironworker coming out of a steel plant. The setting shows that she is more than "just one of the guys"-she is a steel worker. If such an ad were used to recruit more female ironworkers, the ad would be appealing to the human trait of homosexuality.

Question

Quizplus · Accepted Answer

The ad appeals to gender equality and diversity in the workplace, not to sexual orientation. It aims to show that women can work in traditionally male-dominated fields.

US Steel Runs an Ad Showing a Female Ironworker Coming