Self-esteem advertising attempts to change attitudes towards products by stimulating positive feelings about one's self,and then linking self-esteem to the products.

Question

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Self-esteem advertising focuses on creating a connection between positive feelings about oneself and the advertised product or service. Its aim is to influence consumer behavior by associating the use of a particular product or service with feelings of increased self-worth.

Self-Esteem Advertising Attempts to Change Attitudes Towards Products by Stimulating