An Allstate Insurance ad that says "You're in good hands with Allstate" appeals to which level in Maslow's Hierarchy:
A) self- actualization needs
B) physiological needs
C) safety needs
D) belongingness needs
E) ego needs

Question

Quizplus · Accepted Answer

The ad appeals to safety needs, as it reassures customers that they are protected and secure with Allstate's insurance services.

An Allstate Insurance Ad That Says "You're in Good Hands