An international marketing firm's promotion succeeded in one country, but failed miserably in another. A consultant rejected the difference in core values as the cause of the problem, and insisted that these differences were typically due to monetary exchange rates. The firm would be smart to accept the consultant's opinion.

Question

Quizplus · Accepted Answer

The consultant's opinion is correct because monetary exchange rates can have a significant impact on the success or failure of a marketing campaign. Different exchange rates can affect the price of products and services, which can in turn affect consumer demand.

An International Marketing Firm's Promotion Succeeded in One Country, but Failed