Seagull Pewter of Nova Scotia has "rented" the Disney brand name in the past and produced Disney characters to be sold in their product line. This action is known as:

Name: Seagull Pewter of Nova Scotia has "rented" the Disney brand name in the past and produced Disney characters to be sold in their product line. This action is known as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand licensing is when a company rents or leases the brand name of another company to produce and sell products under that brand.

Seagull Pewter of Nova Scotia Has "Rented" the Disney Brand