Neutrogena is a well- known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical- looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:

Question

Quizplus · Accepted Answer

Consumers are exhibiting stimulus generalization, where they assume that similar-looking products share the same attributes.

Neutrogena Is a Well- Known Brand of Shampoo Sold in a Distinctively