If a company portrays someone as being a "loser" due to not drinking a certain brand of beer, they are using to strengthen responses.
A) acquired assumption
B) controlled response
C) frequency marketing
D) negative reinforcement
E) positive reinforcement

Question

Quizplus · Accepted Answer

Negative reinforcement involves removing an undesirable outcome or condition to strengthen a behavior. In this case, the undesirable condition is being labeled a "loser," which can be avoided by drinking the beer, thus reinforcing the behavior of choosing that brand.

If a Company Portrays Someone as Being a "Loser" Due