Backward conditioning has been proven to be just as effective as presenting the unconditioned before the conditioned stimulus.

Name: Backward conditioning has been proven to be just as effective as presenting the unconditioned before the conditioned stimulus.
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Backward conditioning, where the unconditioned stimulus is presented before the conditioned stimulus, is generally less effective than forward conditioning, where the conditioned stimulus precedes the unconditioned stimulus.

Backward Conditioning Has Been Proven to Be Just as Effective