Barry is a marketing director for a car manufacturer and is about to engage in a "piggybacking strategy". He is hoping that customers will be able to discriminate between the company's product and the competitor's product.

Question

Quizplus · Accepted Answer

A piggybacking strategy involves leveraging the success or popularity of another product or brand, often leading to less differentiation between the two.

Barry Is a Marketing Director for a Car Manufacturer and Is