It is not necessary that a marketer actually reward a customer directly; ads can be run which show how a model purportedly benefited from use of the product and the consumer will get the message because of cognitive learning.

Question

Quizplus · Accepted Answer

Cognitive learning involves understanding and processing information, so consumers can learn from observing others' experiences, such as in advertisements, without direct rewards.

It Is Not Necessary That a Marketer Actually Reward a Customer