A Common Practice Among Advertisers Is to Create New Relationships

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?

A) by emphasizing the low cost of the soda
B) by associating the soda with its ability to absorb odours
C) by informing the customers of the historic importance of baking soda
D) by emphasizing how wonderful the smell of the soda is
E) by associating the soda with a fictional character called Mrs. Clean