When consumers see Marlboro ads, they infer that rugged individualistic Americans smoke that brand. This derived meaning from these ads is known as the:

Name: When consumers see Marlboro ads, they infer that rugged individualistic Americans smoke that brand. This derived meaning from these ads is known as the:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The interpretant is the meaning or concept that a person derives from a sign or symbol, in this case, the rugged individualistic image associated with Marlboro ads.

When Consumers See Marlboro Ads, They Infer That Rugged Individualistic