Victor, the president of a company that specializes in women's fragrances, ensures that each of their bottles looks appealing, is nice to touch, and (of course) has an appealing smell. This way, each consumer will have a positive experience with the company's products. Victor is is engaging in:

Question

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Victor is engaging in sensory marketing, which involves creating a product experience that appeals to the senses, such as sight, touch, and smell, to enhance consumer satisfaction and experience.

Victor, the President of a Company That Specializes in Women's