Martha is a semiotic researcher, therefore, she sees every marketing message as having two components: an object and a sign.

Name: Martha is a semiotic researcher, therefore, she sees every marketing message as having two components: an object and a sign.
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A semiotic researcher typically sees every marketing message as having three components: the sign, the object, and the interpretant, according to Charles Sanders Peirce's model of semiotics.

Martha Is a Semiotic Researcher, Therefore, She Sees Every Marketing