When the automobile first came out, people went from horse and carriage to a gas powered machine. A steering wheel, brakes and a gas pedal took over from a set of reins.As well, a roof comes as standard equipment. This would be an example of a/an:
A) discontinuous innovation
B) product repositioning
C) continuous innovation
D) dynamically continuous innovation
E) market modification

Question

Quizplus · Accepted Answer

The transition from horse and carriage to an automobile represents a discontinuous innovation because it introduced a completely new way of transportation, requiring consumers to adopt new behaviors and learn how to operate a new type of vehicle.

When the Automobile First Came Out, People Went from Horse