Early adopters share many of the same characteristics as innovators, but an important difference is the fact that they tend to shop in small boutiques that feature as-yet-unknown designers.

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Early adopters do share many characteristics with innovators, but the primary distinction lies in their role in the adoption process rather than specific shopping habits such as favoring small boutiques with unknown designers. Early adopters are more likely to adopt new products or technologies after the innovators have, and they play a key role in influencing others, but their shopping habits can vary widely and are not defined by this specific behavior.

Early Adopters Share Many of the Same Characteristics as Innovators