When a Quebecois firm started to sell its food products to France it recognized that the two markets differed and adopted an emic approach.

Name: When a Quebecois firm started to sell its food products to France it recognized that the two markets differed and adopted an emic approach.
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Question

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An emic approach involves understanding cultural differences from within the culture, suggesting the firm adapted its strategy to fit the cultural context of the French market.

When a Quebecois Firm Started to Sell Its Food Products