Fans may wish to own something that was once owned by Elvis Presley, and if successful, they may value the object as sacred. This is a result of a process known as:
A) co- variation
B) contamination
C) illumination
D) de- mystification
E) guilt by association

Question

Quizplus · Accepted Answer

Contamination refers to the psychological phenomenon where an object is perceived to have acquired the essence or qualities of its previous owner, making it more valuable or sacred to the new owner.

Fans May Wish to Own Something That Was Once Owned