Culture, a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality.

Name: Culture, a concept crucial to the understanding of consumer behaviour, may be thought of as a society's personality.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Culture encompasses the values, beliefs, customs, arts, and habits that are shared by a society, which in turn influence the behavior and preferences of its members, including their consumption patterns.

Culture, a Concept Crucial to the Understanding of Consumer Behaviour