One reason that religion has not been studied extensively as a potential marketing segmentation variable is that:
A) generally, religious differences in the Canada are insignificant
B) marketers have traditionally been reluctant to consider religion as a segmentation variable because it is taboo
C) there isn't much reason to think it is a predictor of any product categories or brands
D) subgroups by religious affiliation are too small to bother with
E) it violates the separation of church and state

Question

Quizplus · Accepted Answer

Marketers have traditionally been reluctant to consider religion as a segmentation variable because it is often considered a sensitive or taboo topic, which can lead to potential backlash or controversy.

One Reason That Religion Has Not Been Studied Extensively as a Potential