Although Canada is a large, diverse country, it would help marketers to remember that:
A) using local celebrities to sponsor products is always effective at reaching diverse groups
B) population will be decreasing, so marketing in other countries is a necessity for survival
C) people from different regions of Canada share some common behaviours
D) using ethnic brand names is always a good strategy for reaching diverse groups
E) needs are becoming so fragmented because of multiculturalism that it makes sense to do business in other countries where this does not occur as much

Question

Quizplus · Accepted Answer

People from different regions of Canada share some common behaviours, which can be useful for marketers to consider when targeting the Canadian market.

Although Canada Is a Large, Diverse Country, It Would Help