Charles belongs to a Canadian company that makes high- end gardening products. He knows that research on the influence of country- of- origin effects suggests that people have trouble identifying Canadian- made products. Which of the following taglines would help overcome this problem?
A) "As solid as the Maple Leaf"
B) "It's better than any other country's products"
C) "Strong enough for a man, and aesthetic enough for a woman"
D) "Good enough for a president to use"
E) "Paying more because of quality"

Question

Quizplus · Accepted Answer

Using "As solid as the Maple Leaf" directly associates the product with Canada, as the maple leaf is a well-known symbol of Canada, helping to overcome the country-of-origin identification issue.

Charles Belongs to a Canadian Company That Makes High- End