Because marketing is universal, companies that market products across subcultural groups have found that there is little advantage to hiring members of the subcultures to help prepare promotions.

Question

Quizplus · Accepted Answer

Companies often find significant advantages in hiring members of subcultures to help prepare promotions because these individuals can provide valuable insights into the cultural nuances, preferences, and sensitivities of their communities, leading to more effective and resonant marketing strategies.

Because Marketing Is Universal, Companies That Market Products Across Subcultural