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Greg, a Marketing Director for a Winery, Only Has a Budget

Question 8

Multiple Choice

Greg, a marketing director for a winery, only has a budget that would allow him to execute one print advertisement. The problem is his target market consists of 18- to 35- year- olds and 35- to 55- year- olds. He plans on trying to appeal to both age groups in the same ad through the use of imagery. Greg is implementing a:


A) Multisegmented Marketing Strategy
B) Multigrouped Marketing Strategy
C) Multigenerational Marketing Strategy
D) Multitasked Marketing Strategy
E) Multipurpose Marketing Strategy

Correct Answer:

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