The Important Thing for Marketers to Remember About Stereotypes of Mature

The important thing for marketers to remember about stereotypes of mature consumers is that:

A) in reality most mature consumers are active, interested in what life has to offer, an enthusiastic customer with the means and willingness to buy many goods and services
B) mature consumers are best lumped together as a single homogeneous market segment
C) the view of older people as alone, infirm, and frightened is essentially accurate
D) most mature consumers can only afford to buy the least expensive items
E) mature consumers prefer living in communities with others near their own age