Ginger Adams Works for a Large Ad Agency

Ginger Adams works for a large ad agency. They are currently devising an ad campaign that will be directed to the 30- somethings that are in Generation X. The campaign will need to focus on the primary values of the generation. What is the major problem facing Ginger in her task?

A) The generation is so diverse that a single theme or value may be impossible to find.
B) The generation has been so accepting of promotional messages that almost any value could be used.
C) The generation is so cynical that no ads have been effective.
D) This generation's values are so abstract that they might never be captured in any single promotion.
E) The generation is so alienated that it is almost impossible to reach them