If a consumer makes a statement such as "They don't make 'em like they used to," then the consumer is using Morton's Value Scale to make judgments.

Name: If a consumer makes a statement such as "They don't make 'em like they used to," then the consumer is using Morton's Value Scale to make judgments.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

Morton's Value Scale is not a recognized concept in consumer behavior or judgment. The statement reflects nostalgia or a belief in the declining quality of products over time, not a specific value scale.

If a Consumer Makes a Statement Such as "They Don't