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Rebecca Is the Marketing Director for a Live Theater in an Older

Question 38

Multiple Choice

Rebecca is the marketing director for a live theater in an older part of the city that is becoming more and more working class. How should Rebecca change her promotions to appeal to her new audience?


A) She should switch her ads from all- news radio to radio playing country music.
B) She should make her ads more appealing to a younger audience.
C) She should promote events by emphasizing the educational benefits of each program.
D) She should stop using ads high in visual content and utilize more auditory content in her promotions.
E) She should focus on how theater fits into the image of a working class person

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