Consumers who are "in the know" about valued status symbols may switch gears and deliberately seek to mock the prizing of such status symbols by avoiding them, for example, by wearing torn blue jeans, a form of consumption called:

Question

Quizplus · Accepted Answer

Parody display refers to the act of mocking or rejecting traditional status symbols by deliberately choosing items that are the opposite of what is conventionally valued, such as wearing torn blue jeans.

Consumers Who Are "In the Know" About Valued Status Symbols