In predicting consumer behaviour, social class is a better predictor than income of purchases that have symbolic aspects but low to moderate prices.

Name: In predicting consumer behaviour, social class is a better predictor than income of purchases that have symbolic aspects but low to moderate prices.
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Question

Quizplus · Accepted Answer

Social class often influences preferences and tastes, which are important for purchases with symbolic aspects, while income is more directly related to the ability to purchase high-cost items.

In Predicting Consumer Behaviour, Social Class Is a Better Predictor