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For Obvious Reasons, Marketers Are Extremely Interested in the Individual

Question 56

Multiple Choice

For obvious reasons, marketers are extremely interested in the individual who keeps track of a family's bills and decides how any surplus funds will be spent. These people are known as:


A) Family Decision Makers
B) Family Financial Officers
C) Family Controllers
D) Goal Oriented Family Members
E) Finance Majors

Correct Answer:

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