Parents tend to use different approaches in socializing their children. Parents who are hostile, restrictive, and emotionally uninvolved, who do not have warm relationships with their children yet are active in filtering out the types of media to which their children are exposed, and who tend to hold negative views about advertising, have a parental style which is termed:

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The described parental style is authoritarian, characterized by high control and low warmth, where parents are strict, emotionally distant, and often have negative views on external influences like media and advertising.

Parents Tend to Use Different Approaches in Socializing Their Children