A marketing manager wanted to identify opinion leaders for her product category. What should she look for?
A) She should find socially active persons who are intensely interested in the product category and who are similar to other customers.
B) She should find intellectuals who can write and speak well so that communication will be facilitated.
C) She should look for people who stand out in a crowd.
D) She should look for people that have enough knowledge about a product category to intimidate other people to become interested
E) She should find community leaders who use the product.
Correct Answer:
Verified
Q1: Colin is part of a brand community
Q3: When Carol purchased a set of expensive
Q4: Some reference groups are composed of idealized
Q5: Margaret stayed on top of what was
Q6: The concept of a brand community is
Q7: Many scientists, such as organic chemists, access
Q8: Jasmine goes to a very large party
Q9: There is a large network of people
Q10: If you were to buy a new
Q11: As members of a virtual community express
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