Product Information Often Gets Passed Around Among Consumers by Word-

Product information often gets passed around among consumers by word- of- mouth. Consumers who initiate product- related conversations may be motivated by which of the following factors, EXCEPT:

A) the initiator may share information out of genuine concern that a friend should buy what is good for him and not waste his money
B) talking about a purchase may reduce uncertainty about it, giving the consumer an opportunity to hear arguments supporting the purchase
C) consumers like to convey product information via formal channels
D) the initiator might be highly involved with the product and gets pleasure in talking about it
E) the initiator may be showing off his or her knowledge as part of an exercise to enhance his or her ego and impress others with his or her expertise