Sam and Jackson have just returned from a Houston Astros game at the new Astros ballpark. The ballpark really impressed them. What really caught their attention, however, was the unique way that Coca- Cola sold its products. There were roving teams of "Cola Buddies" moving throughout the crowd during the game. These teams were passing out "free coupons" for Cokes, souvenir cups, dugout passes, and "free tickets" to next week's game. Sam and Jackson will always remember how great their day at the ballpark was and will certainly choose Coca- Cola when given the opportunity. Coca- Cola was effectively using a technique known as guerilla marketing.

Question

Quizplus · Accepted Answer

Guerilla marketing involves unconventional and creative promotional strategies to engage consumers and create memorable experiences, which is what Coca-Cola did with the "Cola Buddies" at the ballpark.

Sam and Jackson Have Just Returned from a Houston Astros