Kleenex, the facial tissue company, put together a street team that was dressed like characters from the movie Ghostbusters. The team stood at various locations in a large urban city on a very windy day and handed out samples to people walking along the street. These street team members are an example of brand influencers.

Question

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Brand influencers typically have a significant online presence and influence over their audience, promoting products through their personal platforms. The street team members are more akin to brand ambassadors or promotional staff, engaging with consumers directly in person rather than through digital influence.

Kleenex, the Facial Tissue Company, Put Together a Street Team