Word- of- mouth is not especially powerful in cases where the consumer is relatively unfamiliar with the product category, especially if the product is new or technologically complex.

Question

Quizplus · Accepted Answer

Word-of-mouth is particularly powerful in cases where consumers are unfamiliar with a product category, as they often rely on the experiences and opinions of others to make informed decisions.

Word- Of- Mouth Is Not Especially Powerful in Cases Where