Why might it be important for marketers to know consumers' reference groups? Is there value for marketers to create one if none exists for their product(s)?

Name: Why might it be important for marketers to know consumers' reference groups? Is there value for marketers to create one if none exists for their product(s)?
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The Answer of Why might it be important for marketers to know consumers' reference groups? Is there value for marketers to create one if none exists for their product(s)?

Why Might It Be Important for Marketers to Know Consumers