Time (timing) affects consumers' receptiveness to marketing messages. Which of the following forms of time would be the worst one in which to present people with ads?
A) flow time
B) circular time
C) occasion time
D) leisure time
E) time to kill

Question

Quizplus · Accepted Answer

Flow time is when individuals are deeply absorbed in an activity, making them less receptive to external stimuli like ads.

Time (Timing) Affects Consumers' Receptiveness to Marketing Messages