Sometimes It Is Hard to Tell How Much a Hotel

Sometimes it is hard to tell how much a hotel or motel room will cost by simply looking at it, and most rooms have the standard amenities. As one traveler observed, "They all look alike in the dark." Surroundings and amenities being equal, many travelers will still select a hotel or motel with a higher price. If the traveler is not buying physical surroundings, what situational effects are most likely in play?

A) The situation emphasizes the true random nature of the service industry.
B) The traveler is emphasizing their shopping orientation
C) The traveler is emphasizing the consumption situation.
D) The traveler is emphasizing the social surroundings and those who are likely to be their co- consumers.
E) The situation emphasizes the importance of time poverty in travel.