Identity negotiation is the process by which the salesperson and the customer reach some agreement about the roles each will play during the sales interaction.

Name: Identity negotiation is the process by which the salesperson and the customer reach some agreement about the roles each will play during the sales interaction.
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Question

Quizplus · Accepted Answer

Identity negotiation involves establishing and agreeing upon the roles and expectations between parties, such as a salesperson and customer, during interactions.

Identity Negotiation Is the Process by Which the Salesperson and the Customer