John is the Vice- President of marketing for a local tour guide company. He is concerned that his customers are not recommending his company to friends of theirs. For John, this problem is a:
A) prepurchase issue
B) postpurchase issue
C) market segmentation problem
D) role theory problem
E) purchase issue

Question

Quizplus · Accepted Answer

This is a postpurchase issue because it relates to customer behavior and satisfaction after they have used the service, impacting their likelihood to recommend the company to others.

John Is the Vice- President of Marketing for a Local