In studying consumers like Gail, a college junior, marketers often find it useful to learn how they spend their leisure time, their interests in music or clothing, even attitudes about social issues, to be able to categorize them according to their lifestyles. This sort of information is called:
A) demographics
B) psychographics
C) core values
D) configurations
E) physiognomies

Question

Quizplus · Accepted Answer

Psychographics refers to the study of consumers' lifestyles, interests, and attitudes, which helps marketers categorize them beyond basic demographic information.

In Studying Consumers Like Gail, a College Junior, Marketers Often