The idea that people will distort personal information in a positive direction, particularly for attributes concerning which the consumer may hold negative self- views, is the basis behind the theory of:
A) self- expression
B) self- determination
C) self- verification
D) self- criticism
E) self- enhancement

Question

Quizplus · Accepted Answer

Self-enhancement is the theory that suggests people have a tendency to present themselves in a more favorable light, especially in areas where they may have negative self-views.

The Idea That People Will Distort Personal Information in a Positive