The term "brand loyalty" refers to making a product's "personality" resemble or be consistent with the consumer's self- perceptions.

Name: The term "brand loyalty" refers to making a product's "personality" resemble or be consistent with the consumer's self- perceptions.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand loyalty refers to consumers consistently choosing the same brand over others due to positive experiences or satisfaction, not aligning a product's personality with consumer self-perceptions.

The Term "Brand Loyalty" Refers to Making a Product's "Personality